Why user generated content?
Trust + Credibility
92% of consumers trust UGC more than traditional advertising (Nielsen). 60% of consumers say UGC is the most authentic type of content (TINT).
Higher Engagement
UGC generates 4x higher click-through rates on ads compared to branded content (Shopify).
Increased Conversion
Websites featuring UGC see a 29% increase in conversions (Stackla).